Want to see just what a “PR Opportunity” looks like? When you subscribe to PR-123 DIY, this is the sort of notice that you’ll be receiving whenever we find a chance for you to be featured in the media:
PR opportunity samples:
Summary: Signs of a Housing Recovery: USA Today
For a cover story on signs that the housing market is in a recovery, I’m searching for experts, Realtors, home builders, mortgage brokers and real people buying or selling who are noticing signs that the slump is turning around. I’m open to all sorts of anecdotes and would really like to find some real people in hot spots such as Dallas, Denver, Cleveland, Boston, San Francisco, Chicago, etc.
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Sept. 29, 20XX, 3:00 PM EST
Summary: Holiday Gift Guide
I am starting to look for products for my annual holiday gift guide segments. Products can be for any member of the family, including pets. Products do not need to be gifts for people with children. No food or beverage-related gifts in response to this request. Please include cost of product, along with description and when it will be available for purchase. Must be available for purchase at an online retailer even if it can be bought in stores. No phone calls or e-mail file attachments, please.
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Oct. 5, 20XX, 5:00 PM EST
Summary: Social Media and Coffee
The Specialty Coffee Association of America is doing a two-part feature on coffee and social media. Part one will explore coffee companies that are utilizing social media to grow their business (case studies, creative uses, etc.) Part two will present tips and advice from social media experts and savvy social media users from the coffee world. I’m seeking coffee companies and social media experts.
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Sep. 19, 20XX, 2:00 PM PST
Summary: How to Control/Train an Aggressive Dog
I’m a freelance writer for a new Web site devoted to pet lovers. I’m looking to interview veterinarians and dog obedience experts on a tight deadline on the following pet/animal topic: “Tips for How to Control/Train an Aggressive Dog.” If you would like to be featured in my article, I need leads/answers to the following questions no later than Oct. 18. I can either interview you on the phone (please let me know your availability; I’m reachable Thursday, Saturday or Sunday) or you can e-mail back answers in full sentences that can be used as quotes (for the person I’m quoting, you must include your full name, exact title, credentials/degrees, company/clinic name, brief description of company, location where company is based and location where you work) to the following questions: 1) If you’ve noticed any signs of aggressive behavior in your pet dog, why is it important to curb these behaviors/train the dog? 2) Are there any particular breeds that are more prone to aggressive behaviors, even latent aggression that pops up later when you don’t expect it? 3) What is aggressive canine behavior a sign of? Poor training? Prior abuse? Illness? 4) When is it time to seek help (i.e., hire a dog obedience trainer, see a vet)? 5) What are the top tips you would recommend to prevent/discourage aggressive behavior in a pet dog? Please list a few, provide details and indicate how/why the tip is beneficial. 6) Any other thoughts or recommendations on this topic?
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Oct. 18, 20XX, midnight PST
Summary: Home Decor
For a morning show segment, I am looking for products that would be helpful to people getting their households ready for the holiday season and houseguests. While the segment is about making your place look nice for holiday houseguests, it doesn’t mean the products pitched have to have Christmas trees or holly decorations. They can be seasonal colors, etc. Please use “Home Decor” as your e-mail subject. No phone calls or e-mail file attachments, please.
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Nov. 20, 20XX, 2:00 PM PST
Summary: Flood Insurance
I’m seeking an expert on the national flood insurance program.
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Oct. 3, 20XX, 7:00 AM PST
Summary: Public Relations and the Presidency
I’m looking for public relations experts and/or campaign experts to comment on a recent study by George Mason and Chapman universities, which claims that President Obama has received mainly bad press since his first 100 days in office (http://www.cmpa.com/media_room_9_14_09.html).
Submitted by: [name would appear here]
Contact: [email address would appear here]
Organization: [publication or tv show name would appear here]
Deadline: Sep. 19, 20XX, 2:00 PM PST
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